Oliver Frese, membre du directoire de Deutsche Messe, a ajouté : « Nous avons reçu un feedback extrêmement positif sur la viabilité du nouveau concept et notre courage de parler non seulement de disruption mais aussi de nous y attaquer à bras le corps a été salué. Nous avons ainsi réussi d’emblée à allier le business concret dans les halls d’exposition avec l’ambiance de festival sur le d!campus. Le nouveau CEBIT insuffle de l’émotion dans la numérisation et abolit les distances entre la technologie et la société, tout en montrant les opportunités concrètes. »

Et : le nouveau CEBIT est jeune et imprime un nouveau départ en faisant souffler un vent de fraîcheur. « Nous constatons que les contacts commerciaux sont plus faciles à établir dans une ambiance détendue. Le principal objectif est atteint : nos clients sont très satisfaits », a déclaré Oliver Frese.

La mécanique du nouveau CEBIT a fonctionné : dans la journée, les exposants ont enregistré des leads dans les halls d’exposition Un visiteur sur trois faisait partie du top management de son entreprise. Plus d’un visiteur sur quatre avait fait le déplacement de l’étranger. La journée de conférence le lundi avait fait le plein d’inscriptions avant même le coup d’envoi du nouveau CEBIT. Sur les scènes de la conférence, plus de 30 000 spectateurs ont suivi tous les jours les keynotes et les débats autour des opportunités et des risques de la numérisation. « Le nouveau CEBIT est le forum de débat autour de la transformation numérique de l’économie et de la société », a déclaré Oliver Frese. Au cœur de la première édition du CEBIT figuraient avant tout l’intelligence artificielle, la chaîne de blocs, la mobilité future, les réseaux rapides, la sécurité, les systèmes autonomes et la robotique humanoïde.

Sur le d!campus, la numérisation se vivait dans une ambiance lounge, sur la grande roue, le dôme consacré à la réalité virtuelle ou dans le Cloud Lifter. En soirée, une ambiance de festival a régné grâce à la participation de Mando Diao, Jan Delay et Digitalism, sans oublier la démonstration de drones.

Dès la première minute, le nouveau concept du CEBIT a prouvé qu’il était particulièrement pertinent. Sur le net, le CEBIT a tenu la vedette pendant des jours : le streaming en direct en ligne des conférences a été utilisé par plus de 400 000 personnes. Chaque jour sur les réseaux sociaux, le CEBIT a attiré plus d’un demi-million de personnes. Et les exposants ont fait état de portées qui se chiffrent en millions. Les hashtags #cebit, #cebit18 et #cebit2018 sont arrivés en tête des classements Twitter en Allemagne durant les premiers jours. 120 000 personnes ont arpenté le parc des expositions.

Tout Hanovre s’est transformé pendant une semaine en CEBIT City. Des milliers de visiteurs ont profité de la d!lounge sur le Kröpcke, la place centrale de la ville, qui diffusait de retransmissions en direct du parc des expositions et ont participé aux conférences-débats sur la scène. Il y a eu aussi la soirée club et le grand final en plein-air le vendredi soir dans le centre-ville où plusieurs milliers d’invités étaient attendus.

« Le vent de fraîcheur insufflé par le nouveau CEBIT signale un nouveau départ placé sous le signe de la numérisation, comme on a pu s’en rendre compte à travers chaque détail », a déclaré Oliver Frese. « Après cette première édition réussie, nous nous retroussons maintenant les manches pour travailler au CEBIT 2019 avec nos partenaires. »

Pendant la première édition même du CEBIT, de nombreuses entreprises numériques réputées ont annoncé qu’elles seraient à nouveau présentes en 2019. Le CEBIT 2019 se déroulera du 24 au 28 juin.

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New ideas for the mobility of the future

The new CEBIT area Future Mobility exhibits pioneering concepts for digital mobility. Volkswagen has announced “a festival of innovations” for CEBIT – from a test project with blockchain support to artificial intelligence in business to data-based traffic optimization in large cities. “The highlight will be a four-wheeled world premiere autonomous driving concept,” said Jonas Kulawik, IT Spokesperson, Global Group Communications, Volkswagen, at the Preview in Hannover, Germany (Hall 25, Stand A23; open-air site Q60).

IONITY wants to set up a pan-European high-power charging network for electric vehicles, a joint venture from carmakers BMW, Daimler, Ford and the Volkswagen group. Charging stations with output of up to 350 kW will provide convenient rapid charging along major highways in 18 countries. CEBIT visitors can use virtual reality to dive into the world of eMobility, and admire the futuristic design of the first charging station prototypes (Hall 25, Stand B48).

To prevent emissions, traffic jams and parking headaches, there are plans to supplement urban public transportation systems with shared electric taxis. e.GO Mobile is presenting the e.GO Mover electric minibus and the e.GO Life city car at CEBIT. “The e.GO Mover for 14 passengers is designed for on-demand service and supports highly automated driving,” reported e.Go co-founder Mathias Kreimeier at the Preview (Hall 25, Stand A27).

Deutsche Bahn wants to win over 50 million more passengers to long-distance travel by 2030 – without laying down any new track. At CEBIT, visitors can discover how they plan to do this. Also being introduced at the fair is the smart platform edge that indicates where the doors will be before a train arrives. And the first games in the 2018 World Cup will be broadcast in a public viewing section of a future regional train (Hall 25, Stand A37).

CEBIT has formed a long-term partnership with the ADAC German automobile club. “‘We’re evolving the club from a highway assistance to a mobility assistance service,” says ADAC President Dr. August Markl, “and these changes will be presented at CEBIT.” As the Community Captain for startup platform scale11, the club plays host to young mobility companies. There is also a pitch session for innovative business ideas (Hall 27/scale11 and Hall 25, Stand B27).

Concepts for tomorrow’s working world

It is not just mobility that is changing with breathtaking speed, but also the world of work. AMAGNO is showcasing a revolutionary Living Documents technology at CEBIT, that lets you surf through documents as if they were webpages. By clicking an order number, file reference or name, users can view additional files, scanned documents and e-mails related to any process or case (Hall 14, Stand H20).

The Smart City by Ricoh gives hands-on access to the Workplace 4.0, with space for exciting and inspiring expert keynotes on trending topics in business. The City is featuers seven real-world examples of core aspects of the digitally transformed world of work: data security, digital workflow, mobile solutions, co-working, technological innovations, environmental protection and digitization consulting (Technology Academy, Pavilion 36).

ATOS accompanies the digital transformation of customers from a wide range of industries worldwide. At CEBIT the company shows how a future project manager will do their work, using concrete examples and live demos. Big Data and artificial intelligence are key factors (Hall 13, Stand C74 and open-air site M59).

LG Electronics is displaying its cloud monitors for the first time in Europe. These make it easy to set up quick and convenient workspaces almost anywhere. To give employees access to the necessary data from their company network, the cloud serves as storage to make all programs and services available – as well as additional computing power where needed (Hall 13, Stand D122).

DATEV is using a digital experience pathway to demonstrate at CEBIT what digitization of everyday processes in every company means. Various development stages are also visualized – from founding to successful market entry. Topics include digital bookkeeping, mobile applications for the business environment and eCommerce solutions (Hall 17, Stand F06).

A crash test for web apps and the potential of the blockchain

Ever more work processes are carried out online these days, which means that large volumes of sensitive data must be protected from outside attacks. This is the focus of the startup Crashtest Security, nominated for the CEBIT Innovation Award 2018: The Crashtest Security Suite offers comprehensive security testing for programs in the web (Hall 27, Stand F82).

Of course, cool blockchain startups are also at CEBIT. eCoin Investment has specialized in solutions to easily find your way in the world of cryptocurrencies, and develops high quality mining systems. At CEBIT the company is presenting a selection of its products, showing how to earn money with Bitcoin and its sister currencies, and testing visitors’ crypto-knowledge (Hall 12, Stand B36/1).

Citizen project with blockchain and trends in eGovernment

Promising new concepts also abound in the eGovernment sector. At the Preview, Materna presented its Citizen Blockchain project, planned as a CEBIT Showcase with a fine particulates map. This project will allow people to share data from privately operated air quality measurement stations, and earn blockchain tokens. Municipal partners are still being sought at CEBIT (Hall 15, Stand G54).

The kommune.digital initiative is exhibiting for the first time at CEBIT. Municipal elected officials and other decision-makers can experience new concepts and innovative solutions for tomorrow’s networked cities. Numerous exhibitors are showcasing applications that enable integrated, sustainable digitization (Hall 14, Stand L35).

Augmented & virtual reality for live events of all kinds

The startup VRTX Labs is demonstrating how a visit to CEBIT in 2020 might look, using an augmented & virtual reality app for interactive real-time visualization. In the future, a glance at a smartphone will be enough to call up an explanatory video for an exhibit or hook into the in-hall events program. Real-life experience is enhanced with playful features that invite users to discover the virtual tradeshow world (Hall 27, Stand B23/4).

Influencer marketing trends and entertainment at d!campus

These days many companies want to take advantage of influencers. With CEBIT!signals, Deutsche Messe and blogfoster are presenting Europe’s largest influencer marketing event. More than 1,000 bloggers are expected for Digital Friday (15 June). A program highlight: “From online promotion to YouTube star: How to build a brand with two million followers without investing a penny in advertising” (Keynote with Alexander Giesecke and Nicolai Schork, Managing Directors, TheSimpleCub; Hall 27).

Even a big business festival should include plenty of fun. That’s why, next to the SAP ferris wheel in more than 250 square meters of open-air site, SILPION IT-Solutions is hosting a foosball arena. The goals are fun, relaxation… and networking. Because the new CEBIT on 11–15 June is not just a premium business event, but a festival for everyone!

Note for media representatives: For further information on the CEBIT Preview on 15 May 2018 in Hannover, Germany, including press releases from exhibitors, visit https://www.cebit.de/en/press/press-events/cebit-preview .

Photos of the CEBIT Preview are available for download here: http://www.messe.de/bilddatenbank?keyword=CEBIT-Preview .

CEBIT

At CEBIT 2018, everything is geared to generating business, leads and bright ideas. With its exhibitor displays, expert conferences and prime networking opportunities, CEBIT is a triple-punch event covering everything essential to the digitization of business, government and society. The innovations on display in the d!conomy section of the show give IT professionals and decision-makers from the realms of business, trade and the public sector the tools they need to streamline and futureproof their operations by leveraging digitization to the fullest. The event’s d!tec showcase puts the spotlight on developers and startups and their disruptive business models, as well as on research institutes giving us a glimpse of tomorrow’s game-changing technologies. The d!talk conference program features visionaries, lateral thinkers, creatives and experts from around the globe. The d!campus is the beating heart of CEBIT – the place where everyone gets together for relaxed networking, street food and live music. CEBIT presents the digital transformation in a totally new way, while retaining its core focus on business, leads and more leads. The first day of CEBIT 2018 – Monday, 11 June – is reserved for conference attendees and journalists, with the exhibition opening on Tuesday, 12 June. The exhibition halls will be open Tuesday through Thursday from 10 a.m. to 7 p.m., with the d!campus staying open till 11 p.m. on those days. Opening hours on Friday are from 10 a.m. to 5 p.m. CEBIT Events Worldwide give Deutsche Messe’s customers even more ways of reaching their international clientele, e.g. in dynamic markets such as China, Australia, Thailand and Spain.

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Nerds, analysts and economists are all unanimous in rating the blockchain as an economic breakthrough. But what is actually behind the term “blockchain”, and why is this new technology such a game changer for our global economy? Every blockchain is essentially a ledger for a chain of digital transactions. Because all processes are stored in a decentralized, distributed fashion on millions of computers on the Web, the technology is considered highly secure, especially due to the prevention of any retroactive interventions or deletion processes.

Opportunities for automation and enhanced efficiency

The blockchain offers extraordinary opportunities for businesses to automate their processes and boost efficiency. The focus is on mapping business transactions that require the highest degree of confidence, predictability and transparency – from concluding contracts and sharing consumer goods (for example, car sharing) to transacting payments via cryptocurrencies like bitcoin or Ethereum. At the moment, digital currencies that may someday take the place of the so-called fiat currencies are the best-known use cases for the blockchain.

But experts also see a considerable potential for smart contracts – for instance, when renting out properties: If a tenant has transferred his deposit and wants to move in, he could automatically receive a digital key for the electronic lock on the apartment door without the landlord or any other party needing to take any action. The blockchain is also ideally suited for secure data transfer on the Internet of Things or for trading in renewable energies, which are fed into the network by local producers. Completely different areas of application are also conceivable: With texts, images or videos, for example, you can prove the origin and the processing steps if the corresponding data is documented in a blockchain – an effective tool in the battle against fake news.

Practical showcases, courtesy of IBM, Materna, SAP et al.

At Europe’s business festival for innovation and digitization, the blockchain is a key theme which will be highlighted in many different places. For example, at IBM. “In the digital economy, trust is more important than ever,” explains Matthias K. Hartmann, CEO of IBM Germany. “Using the blockchain, we can digitally map, track and exchange almost anything of value – without requiring a centralized control point.”

At CEBIT, IBM will be presenting what it says is the first commercial blockchain platform to be offered in the form of a software-as-a-service solution. To this end, the company is highlighting customer projects from a several different sectors. Working in tandem with logistics provider Maersk, IBM is developing a digital platform for global trade to ensure greater transparency in freight transport across national borders. Interested parties will also learn how other technologies – such as the Internet of Things – can be connected using the blockchain (open-air site, pavilion P34/35).

SAP is also demonstrating the innovative power of the blockchain with a logistics concept – an interactive touchscreen demo illustrating the emergence of a smoothie based on fair trade practices. Linked 3-D elements can be used to follow how the blockchain is revolutionizing digital supply chains. The showcase is intended to illustrate how the origin control system ensures security and increases efficiency (Hall 27, open-air site, pavilion P44).

Materna’s Citizen Blockchain project demonstrates how public administration can benefit from blockchain technology: In the future, citizens will be able to provide data from privately operated air measuring stations in return for digital tokens for a permanently updated fine dust map; these can be managed via app and redeemed online. Materna is looking for municipalities, districts and countries which are interested in participating in the project (Hall 15, Stand G54).

Mach AG (Hall 14, Stand H 58) is also providing information on the blockchain. At the “Future Technologies” camp, CEBIT visitors can witness the potential added value for their organizations which new technologies like augmented reality, artificial intelligence and the blockchain can provide. Special highlights include daily showcases for the use of augmented reality in connection with eFiles or the application of artificial intelligence in the context of document capture. In addition, MACH experts will be encouraging idea-sharing for blockchain use cases, for instance the management of processes and finances in public administration.

A CEBIT showcase at DXC Technology combines the megatrends of robotics and the blockchain: On the open-air site, you can watch a robot at work mixing drinks and receiving orders via a blockchain-based order chain. A marketplace for the monetization of data will also be on display (open-air site, Stand R62).

eCoin Investment specializes in solutions for easy access to the world of cryptocurrencies, including high-quality mining systems for carrying out transactions with bitcoin et al. At CEBIT, the company will present a cross-section of its products while featuring live mining and testing the crypto-knowledge of its visitors (Hall 12, Stand B36/1).

PriceWaterhouseCoopers (PwC) plans to make the emerging Internet of Values directly tangible with its Blockchain Xperience on Friday, 15 June on the Expert Stage in Hall 12, where visitors will get to know how the technology works throughout the day, in one-hour simulations by becoming part of a blockchain themselves.

Also on Friday, 15 June, the CEBIT Blockchain Summit will take place in Hall 12 on the Center Stage, featuring top-class experts. The opening keynote speech will be held by Prof. Wolfgang Prinz, Vice Chairman of Fraunhofer FIT. Further lectures with a number of real-life practical examples will be given by Sebastian Epple, IBM DACH blockchain leader, Dr. Friederike Ernst, Secretary General of the German Blockchain Association, Dinko Eror, General Manager of Dell EMC Germany, Sven Korschinowski, partner of the auditing firm KPMG and consultant for corporations, banks and fintech start-ups, Kaales Lardi, Managing Partner at Lardi & Partner Consulting.

CEBIT

At CEBIT 2018, everything is geared to generating business, leads and bright ideas. With its exhibitor displays, expert conferences and prime networking opportunities, CEBIT is a triple-punch event covering everything essential to the digitization of business, government and society. The innovations on display in the d!conomy section of the show give IT professionals and decision-makers from the realms of business, trade and the public sector the tools they need to streamline and futureproof their operations by leveraging digitization to the fullest. The event’s d!tec showcase puts the spotlight on developers and startups and their disruptive business models, as well as on research institutes giving us a glimpse of tomorrow’s game-changing technologies. The d!talk conference program features visionaries, lateral thinkers, creatives and experts from around the globe. The d!campus is the beating heart of CEBIT – the place where everyone gets together for relaxed networking, street food and live music. CEBIT presents the digital transformation in a totally new way, while retaining its core focus on business, leads and more leads. The first day of CEBIT 2018 – Monday, 11 June – is reserved for conference attendees and journalists, with the exhibition opening on Tuesday, 12 June. The exhibition halls will be open Tuesday through Thursday from 10 a.m. to 7 p.m., with the d!campus staying open till 11 p.m. on those days. Opening hours on Friday are from 10 a.m. to 5 p.m. CEBIT Events Worldwide give Deutsche Messe’s customers even more ways of reaching their international clientele, e.g. in dynamic markets such as China, Australia, Thailand and Spain.

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Gartner Research concurs, pointing to an impending blockchain breakthrough within the next five to ten years. This up-and-coming trend is reason enough for an entire day to be devoted to the topic at CEBIT 2018, in the form of the CEBIT Blockchain Summit on Thursday, 14 June, on the Grand Central Stage in Hall 27.

The summit will be opened by Dr. Wolfgang Prinz of the Fraunhofer Institute for Applied Information Technology, who will be addressing what all the blockchain excitement is about. For over two years, Prinz has been dealing with the technological nuts and bolts of blockchain, while developing and evaluating blockchain-based applications.

So, what does “blockchain” actually mean? In simple terms, it can be likened to a decentralized digital ledger that is distributed in millions of copies across the computers of all participants. The computers (or ‘nodes’) form a peer-to-peer network in which all transactions are verified, validated and stored as new blocks. To manipulate the data in the blockchain, hackers would need to hack each of the millions of computers in the network. Blockchain technology is therefore very robust and secure. IT experts like Germany’s Friedemann Brenneis believe that decentralized blockchain networks have the potential to replace many sharing economy service providers. Brenneis, who publishes a blog on bitcoin and blockchain technology atwww.coinspondent.de , discussed the hype surrounding blockchains at the CEBIT Business Conference in Düsseldorf in mid-October this year. He noted that many technology ideas that seem highly promising to begin with end upcoming to nothing. For example, according to Brenneis, blockchain will never make it in the music industry because it poses a direct threat to the business model of the incumbent rights marketing agencies. The cryptocurrency Ethereum, for instance, would render their classic function as middlemen between performing artists and consumers redundant.

Blockchain technology also has the potential to replace lawyers by enabling smart contracts. With smart contracts, an algorithm determines what conditions (input) lead to what decisions (output). They function a bit like vending machines: the buyer makes a selection, tosses in the required amount of money and receives the selected product. In this analogy, smart contracts are software programs in which the contractual terms and conditions are stored. The contracts/programs are automatically executed and checked for correctness. They have the potential to revolutionize the business world.

Many other areas of the economy are also exploring the possibilities of blockchain technology. For example, CEBIT exhibitor IBM has launched a project with the world’s leading container shipping line, Maersk. Their solution, which is based on the Linux Foundation’s Hyperledger Fabric framework, will manage and track the papers and documents of millions of shipping containers worldwide by digitizing the supply chain process from end to end in order to reduce complexity and enhance transparency and the highly secure sharing of information among trading partners. When adopted at scale, the solution has the potential to save the industry billions of dollars.

Offer ends 31 October: CEBIT tickets for just 50 euros

CEBIT “Pioneer” tickets at the reduced price of € 50 are available at http://www.cebit.de/#tickets until 31 October. From 1 November till 27 May, tickets will cost €100. From 28 May up until and including the final day of the show, they will cost €200.

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The award carries a total purse of € 100,000, and the winners will receive their honors at CEBIT 2018 in Hannover, Germany.

The competition is open to computer scientists in general, as well as to specialists from the fields of computer graphics, data fusion, design and usability. The competition is open to young German researchers who have graduated from university no longer than five years ago.

For more details (website in German, only).

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Shaw will be speaking on the Grand Central Stage in Hall 27 at the CEBIT Artificial Intelligence Summit on Wednesday, 13 June.

In 2015, Shaw published a study on false memories that put her career on a stellar path. Using the power of suggestion, she convinced test subjects that they had experienced various emotional events – even committed crimes – which had in fact never happened. Julia Shaw is now commonly dubbed a “memory hacker”, and her book “The Memory Illusion” is an international bestseller.

In the course of her work and talks, Shaw shares fun and efficient techniques for processing the vast amounts of information with which we are bombarded. She examines the concepts of identity and diversity and offers answers to questions that have heightened importance in the digital age. Questions like: What memories am I basing my decisions on? How reliable is my memory? How can fake news affect our memory and our behavior? Or: Will artificial intelligence supplement or replace our memory?

Dr. Julia Shaw was born in Cologne, Germany, in 1987 and works as a research associate in the Department of Psychology at University College London (UCL), where she conducts research in criminal psychology, memory and artificial intelligence. In 2017, she started a company in Silicon Valley that uses artificial intelligence to try and combat workplace discrimination. Alongside her research, Dr. Shaw advices police, the military, justice officials and businesses in English and German-speaking countries on preventing common memory mistakes and making the most of our faulty memory.

Offer ends 31 October: CEBIT tickets for only 50 euros

Reduced-price “Pioneer” tickets are an ideal way to see Julia Shaw live on stage at CEBIT and save money. These €50 tickets can be ordered at http://www.cebit.de/#tickets . The offer closes on 31 October. The tickets are valid for admission on all days of CEBIT 2018; that is, they include the expo and conference program as well as the supporting program on the d!campus. After 31 October, ticket prices will rise in a series of graduated steps.

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Hypponen has a strong interest in the Internet of “smart” Things and makes the point on F-Secure’s blog Safe and Savvy that all IT security vulnerabilities “…stem from a basic fact of computing: if something can be programmed, it can be hacked.”

Hypponen is a world-renowned computer security expert and the Chief Research Officer of F-Secure, a Finnish cyber security company. He has written about his research for The New York Times, Wired and Scientific American, has lectured at Oxford, Stanford and Cambridge universities, and ranks among Foreign Policy magazine’s Top 100 Global Thinkers.

Hypponen is also the curator of the “Malware Museum” on the Internet Archive. The museum is an online repository of malware programs – now removed of their destructive capacity – that were distributed in the 1980s and 1990s on home computers.

Offer ends 31 October: CEBIT tickets for only 50 euros

Reduced-price “Pioneer” tickets are an ideal way to see Mikko Hypponen live on stage at CEBIT and save money. These €50 tickets can be ordered at http://www.cebit.de/#tickets . The offer closes on 31 October. The tickets are valid for admission on all days of CEBIT 2018; that is, they include the expo and conference program as well as the supporting program on the d!campus. After 31 October, ticket prices will rise in a series of graduated steps.

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Opening day is still another nine months off, but many companies, among them IBM, have already signaled that their showcases are going to be placing major emphasis on AI.

IBM was among the very first companies to book space for CEBIT 2018. “With CEBIT in a summer slot and being staged as a digital innovation festival, it didn’t take us much deliberating at all to decide to join in on the action,” explained Martina Koederitz, CEO of IBM Germany and IBM’s General Manager Germany, Austria and Switzerland. “We will definitely be doing our part to bring the new CEBIT to life, for instance by taking our visitors – be they business associates, potential customers, start-ups or developers – on a digital journey to a fully interconnected world of cloud computing, cognitive and artificial intelligence.” IBM will be receiving its visitors at two pavilions located right alongside the d!campus.

The Fraunhofer Society, Europe’s biggest applied research organization, is also already gearing up for next year’’s CEBIT, and its stand in Hall 27 will also be putting the spotlight on AI, cognitive systems and learning machines. “The digital transformation is leading us into a hyperconnected world full of innovative business models and products on the one hand, and new security and infrastructure challenges on the other. All of these issues will be addressed at our stand,” said Fraunhofer Society President Dr. Reimund Neugebauer. “However, if we want German to play a leadership role in AI solutions for the long term, then we need more than just inspired technology; we also need more dialogue with the general public, and this is yet another reason we are really looking forward to the upcoming CEBIT. After all: Trade shows are so much more than just a bunch of stands and exhibits; they are places where people come in order to share ideas and visions,” he added.

Oliver Frese: “As a business event and a festival of digitization and innovation, the new-look CEBIT will serve as a wellspring of creativity. The response from our digital industry stakeholders has certainly been nothing short of fantastic.”

The new CEBIT consists of four parts: First there’s d!conomy, which features everything needed for the digitization of business and government. This is where digital players can impress an international audience of potential users with their novel solutions. For participating exhibitors intent on generating new business, d!conomy is the place to be. Among the topics on the agenda: the digital office, process and data management, security, communication, devices and infrastructure.

The second part of the new CEBIT is d!tec, which is focused on our digital future. By exploring emerging technologies poised for market launch, disruptive business models and new value-creation networks, it provides a rare glimpse of the future. d!tec presents the latest research and profiles startups with the courage and creativity to challenge yesteryear’s givens and create new business models using inspired technology.

The third ingredient in the CEBIT recipe is d!talk: a rich array of conferences setting the stage for mission-critical economic, political and social discourse on the digitization trend. With a central stage for keynotes and more than 10 smaller stages embedded in the relevant sections of d!conomy, d!talk is CEBIT’s dialogue hub for digitization know-how and visions. The organizers are expecting a top-notch lineup of speakers: lateral thinkers, visionaries, experts and strategists from around the world, among them American computer philosophy writer and computer scientist Jaron Lanier.

The fourth part of the new CEBIT is the d!campus. Strategically located beneath the iconic EXPO Canopy on the open-air site, the d!campus is the beating heart of the show – the place where digital technology gets an emotive spin and veritably comes to life. This is where digitization meets emotional appeal, and where digital players and their clientele gather to enjoy engaging and immersive on-stage performances and digital showcases in a relaxed setting, connecting with industry peers right on into the evening hours.

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